Developing Your Personal Brand Map, Part 5: Impact

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Developing Your Personal Brand Map, Part 5: Impact

Your Impact Map Components 

  • Like the others, we’re going to start this map out with thinking, except here it relates to your world view. To plot your impact, you will need to begin with your world view. If you think that the world revolves around your local community, your impact will be defined by that. If you think the world is big and full of plenty, your impact will be defined by that. Those are two extremes, but you get the picture.  
  • I became aware of the concept of finding your tribe in the last decade. A tribe is defined as a socially, ethnically, politically, or (I added) a culturally cohesive group. When I think of a tribe in the modern sense, I think of finding people that understand who you are, how you live. They speak the same language. They talk like you. They dress like you, and they might even look like you. That’s your tribe.  
  • What is your sphere of influence, your territory? Where are you supposed to be operating? It could be defined by industry, life stage, or geographical area. In business, you can focus on doctors or CPAs. You may speak to the needs of children or single mothers. And you can limit your scope to rural or urban areas. You decide. 
  • Next, what innovations or solutions do you have to offer? Even if someone else is doing what you want to do, they will not do it exactly the same way. What specific solutions can you bring to the situation, to the problems that you’re trying to solve for the people that you want to influence?  
  • What will be the impact of your wealth? Know that when I speak of wealth, I am asking about abundance. Creating a better life of abundance is defined by financial security, purposeful living and mental, physical and spiritual health. That is true wealth. Basically, creating wealth is about living your life at play. When I ask my clients how much money they want to make, I rarely get a clear answer. When you are creating a map of your impact, it has to include the wealth that you want to create in your life and in the lives of other people.
  • What impact do you want to have on your community? A community is a group sharing a common understanding. They are interdependent, and they inhabit the same region or area.  They are interacting for a social, professional or educational purpose. The people in your neighborhood are part of your community. You may not know them personally, but your proximity is based on a common understanding.
  • Finally, what will be your legacy? What do you want to leave behind? I have heard of people writing their own obituary as an exercise. How do you want people to be impacted by your life? What do you want them to say about you when you’re gone? The Bible says that a good man leaves an inheritance to his grandchildren. One of the definitions I found says that a legacy is maximum impact.

At the top of your Identity Map is your calling. At the top of your Influence Map is your point of influence. At the top of your Impact Map is your legacy. I do not expect you to be able to answer every single question that I have posed throughout this series of posts off the top of your head. Rather, I want to encourage you to pull out information from multiple sources. Write down some words and basic instructions and that give you a starting point, something simple that I can grasp easily and quickly without a whole lot of extra thought and effort. Use that to build, to expand, to write more prolifically later about yourself. Ultimately, this information will help you get to where you want to go. 

You will find courage to take the next step, and when you are at a crossroads, you can check your map for direction as you make the decision to move forward. Your Personal Brand Map will help you stay on track. When you hit a roadblock, it will help you find another path. Ultimately, I want you to learn how to celebrate every step of the way.  [/vc_column_text][/vc_column][/vc_row]

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