Developing Your Personal Brand Map, Part 5: Impact

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Developing Your Personal Brand Map, Part 5: Impact

On the outside chance that you still need to be convinced that you even need a Personal Brand Map, I have three points that I want to make:

  1. A map presents all of the components of your personal brand in a simple and visual way. You will be infused with courage and the confidence that you’re going in the right direction when faced with the unknown, even when the idea feels unsettling because you haven’t gone that way before.
  2. A map will bring order to the complexity of who you are, who you are trying to reach, and what you want to accomplish. Order creates security. Seeing where things fit will make you feel like anything that you want to do is possible. You will be infused with strength. It’s going to make you feel powerful.
  3. A map will reveal patterns and relationships. When you review what you’ve written on your maps at different stages in your life, you will see the relationships between all of these different complex elements. It’s like putting a puzzle together and getting a clearer view as the picture takes shape.

If you think about any physical map. It has a title, a legend of the symbols that help you understand how to read the map accurately. A map provides you with direction. It outlines the distance and scale and dimension. It has labels along the way that would help you know when you’ve hit a milestone. 

In the same way, I believe creating these personality dimension maps for yourself and compiling them into one Personal Brand Map will make the positive future you envision possible. You want to get to the place where you can write hundreds of pages about your vision and where you’re going. In a full and rich life, that could be done easily. However, you don’t have to feel any pressure to start there.

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