Developing Your Personal Brand Map, Part 5: Impact

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Developing Your Personal Brand Map, Part 5: Impact

Your impact is defined by three factors. Two of them are: 1) who you are and  2) how you influence people. When these two forces collide with your actions, you (and everyone around you) will experience a noticeable, lasting result. The only conclusion I can draw from this reality is that you were created to make a difference. Just as I recommend that you create Productivity, Identity, and Influence Maps, defining and analyzing your impact will finish off your Personal Brand Map. 

Seeing The World & Your Role In It 

It’s so important for you to invest time in thinking about who you are, what you’re called to do, and understanding your personality–the good, the bad, the ugly, the beautiful. Learning these things about yourself will afford you the opportunity to skillfully apply them to the work you’ve been called to do. Ideas that you want to instill in the earth, the good that you want to do, the difference you want to make, whatever it is you want to build–all of that and more are possible as you unlock these components of your personality. (You’ll find that one of the most valuable byproducts of your efforts will be to live happy and satisfied with your existence and your being.) 

Let’s do a quick review. I see identity, influence, and impact as three primary dimensions of your personality. They inform how you build. Though being productive is not a personality trait, understanding who you are can lead to disciplined action. So, whether you are focusing on your life, your business, your family, or your ministry, your personal brand is the key to your impact and how you function in the earth.

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