Developing Your Personal Brand Map, Part 1: Making the Case

I feel the need to make a case for why you want one, but it’s quite simple. You cannot get to a new destination without a map. You need a personal brand map that you can take with you on your journey. You need Something To Guide You. 

As we’re approaching the new year, this is the time to determine what it is we do every day, how we function, and what matters. Can you answer the following questions?

• How do you spend your time? 
• How do you decide what to say no to? 
• What do you say yes to? 
• What would make your life better? 
• What do you want? 
• What is your vision? 
• What is your purpose? 
• What problem were you born to solve?

At every stage of the growth of your company, your projects, your ministry, or your organization, you have to be able to really look inside yourself and do the internal work. Work on yourself and work on whatever it is you’re building. The goals is to enable you to manage the growth. Afterall, you’re going to grow one way or the other. One of the mentors in my head, Peter Daniels once said, “If you’re not moving forward, you’re going backwards.”