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Developing Your Personal Brand Map, Part 4: Influence

Have you ever been on a road trip? I love them. My father was in the Army. As a little girl some of my favorite memories are of me reading the map for him and helping to navigate the trip. As an adult, my heart still sings when I have the opportunity to jump in a car and go. Let’s compare preparing for a physical road trip with developing your personal brand map. On the Road with a Productivity Map  Your...

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Developing Your Personal Brand Map, Part 3: Productivity & Identity

Plan your work. Produce what you've planned. Spend more time at Play.  I define Play as effectively doing while delightfully being. That's where you want to get to–learning how to live your life at play. Play is not more leisure or frivolous pursuits. It's more about finding the work that matters, planning the positive future that you imagine, and yielding the fruit of effectiveness and delight. It's a journey filled with growth and achievement and making a difference. (I started...

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Developing Your Personal Brand Map, Part 2: Earning a PhD in YOU

Everything that you do literally is a project, so you need to learn how to manage projects at every level. And no matter what type it is–internal or external or those that impact other people–all of them together, form your vision.  Alert! When you are going on this journey, you are the most central and important part in the whole thing. In the past, I thought that the vision was the most important. The vision was everything. My way of...

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Developing Your Personal Brand Map, Part 1: Making the Case

In my quest to help you get a vision for every area of life (and to make your vision V.I.V.I.D.™), I wouldn’t feel good about myself if I didn’t invite you to do the foundation work. If you accept my invitation, I want to help you plot your productivity, your identity, your influence, and your impact. We’re going to do that with a personal brand map.  I feel the need to make a case for why you want one, but...

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Flip Productivity™ Flip Map

Something to Guide You

Any company you've ever worked for probably has a mission, vision and values. The idea is that they should be the basis for everything they do. Your life really is no different. What could be more important than your ultimate success and fulfillment? There's no way to know exactly what steps to take as you pursue your dreams. However, your direction has to come from a clear understanding of what matters to you. You need your own personal mission, vision,...

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The Key to Your Life is Finding a Vision That Imposes Discipline On You

I have this unique ability to see big, giant, colossal, ridiculously huge projects–equal parts artist and architect. There is the most intense level of satisfaction as a big picture is defined and comes to life for others to understand and embrace. I'm a visionary. If there's a problem to be solved, I'm like a moth to a flame. I have to try to solve it. I'm a visionary. Whenever I'm asked, "What are you working on?" I have to...

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Personal Brand: 7 Signs You Need to Rebrand Yourself

7 Signs It’s Time to Update Your Personal Brand

I am 57 years old, and I suppose like most of the AARP generation, I don't feel any different than when I was 25. I am still that hopeful, joyous, inspired soul...who always wanted to be and live as an artist. You could say that I have been building my personal brand over a lifetime...one heartbreak, one triumph, and one hairstyle at a time. There have been turning points...moments, decisions that led to shifts in my perceptions of myself. Most...

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Gwen Witherspoon, Coach | Gratitude is the Gift You Give Yourself First

Gratitude is a gift you give yourself first.

Are you having a hard time figuring out how you're even still standing after all that has happened this year? As of the date of this post, there are only 39 days left in 2020, and before you know it, this will all be behind you. The holidays are typically a very hopeful time for me because I can see the finish line. Eternal optimist that I am, I revel in the fact that on January 1, I can press...

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Gwen Witherspoon, Coach | Are you ready for the holiday selling season?

Are you ready for the Covid-19 holiday selling season? It might not be too late.

Are you guilty like me? I know better, but somehow the holidays sneak up on me every time. I suspect it's because my business has mostly been about services. (It's just within the last few years that I have had retail products to offer.) There have been times when I didn't get my promotions together until Black Friday...or even as late as Giving Tuesday. Though I felt like a slug often, I still made the effort. Did I sell a...

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What has 2020 done to your vision? Is it time to get your eyes examined?

What has 2020 done to your vision? You can finish with more clarity, more focus, and a better life! It's understandable if you've been shaken. And it's wonderful if you rose to every challenge. For me, I am proud to say that I have taken advantage of each moment–from the lockdown, through social unrest, to our current political drama–to eliminate every distraction and focus on Galatians 6: 5, 6 The Message. "Make a careful exploration of who you are and the work you...

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