7 Signs It’s Time to Update Your Personal Brand

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Personal Brand: 7 Signs You Need to Rebrand Yourself

7 Signs It’s Time to Update Your Personal Brand

I am 57 years old, and I suppose like most of the AARP generation, I don’t feel any different than when I was 25. I am still that hopeful, joyous, inspired soul…who always wanted to be and live as an artist. You could say that I have been building my personal brand over a lifetime…one heartbreak, one triumph, and one hairstyle at a time.

There have been turning points…moments, decisions that led to shifts in my perceptions of myself. Most of them came when I allowed my artistic self to step forward. One of the most notable was Baudacity. It came at times when I was “rebranding”…taking inventory of 30 years of marketing, entrepreneurial, design, development, coaching and management experience. I wanted to translate all of it to take me into the next chapter of my young life.

A passion for branding courses through my veins. After hearing my pitch for yet another business I’d created, the Creative Director at my first advertising agency job once told me, “I think you just like creating all these personas for yourself.” She was sorta right. Actually, what I care most about is using everything at my disposal to help people live a better life–art, technology, music, words, yarn…a glue gun. Living that out has required that I allow the transformation process to have its way. I came up with seven signs that you might need to do the same.

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